Vertical Open Innovation Day Agri-Food

Milan, Italy - Mar 13 2012

2nd edition of the Open Innovation appointment dedicated to the Agriculture and Food industries

'Vegetables in Whole Foods Market' photo (c) 2008, Masahiro Ihara - license: http://creativecommons.org/licenses/by/2.0/ Intesa Sanpaolo is organizing the second edition of the Agri-Food Open Innovation Day, to be held on Tuesday, Mar 13th 2011 at Palazzo Besana, Piazza Belgioioso 1, Milan (Italy).

The event is part of a series of appointments focused on the main "Made in Italy” sectors, aimed at supporting companies in the acquisition of new competitive advantages to successfully operate in both domestic and international markets. This new initiative joins the existing “Start-Up Initiative” events, which are specialized by technology.

Event focus:
- to provide an overview of the latest developments in the transportation industry, which is becoming increasingly strategic at the global level
- to showcase cutting-edge technologies and innovative services applicable to this industry
- to offer a unique opportunity for evaluating one’s own strategic positioning in a fast-changing competitive environment

The event is addressed to Italian and international companies, institutions and investors, and it is a unique opportunity for all who wish to gain insight on the Italian agro-food sector, its dynamics and its consumer trends. Participants will also have a chance to learn about some of the most promising innovative projects (start-ups, spin-offs) selected according to the industrial applicability of the technologies to this field

Participation confirmation welcome: please write to startup@intesasanpaolo.com.


Selected Start-Ups
  • Probiotic for bees characterised by a new mechanism of action that can protect them against bacterial diseases and attack by parasites
  • Systems for the bioconversion of organic material based on a new proprietary technology
  • A concept that will sit in the dictionary next to "hotdog" and "pizza"; supply chain of the former, product quality of the latter