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IMMEDIATE, the first acceleration program for MEDIA and ENTERTAIMENT Startups ! Call Deadline Apr 30th

IMMEDIATE is a vertical business accelerator in the Media and Entertainment industries, designed and managed by RS PRODUCTIONS and supported by Intesa Sanpaolo Innovation Center, which provides the participating companies with media production services and communication tools, coaching, sales and marketing support to facilitate the development and diffusion of their projects.



The Initiative has the purpose of launching a program of scouting and acceleration addressed to startups and SME’s (already established as companies) that offer technologic and business solutions.
The program is an open call for projects composed by a selection and coaching phase managed by Intesa Sanpaolo Innovation Center, followed by 12 weeks of acceleration managed by RS PRODUCTIONS and Intesa Sanpaolo Innovation Center.



Initiative Deliverables

All the Finalists will have access to the Bootcamp (May 24rd-25th): two full days of investor alignment and innovation development tools.

Winners will attend a Program that includes:

  • Access to the Bootcamp: two full days of investor alignment and innovation development tools.
  • Professional support from international-level mentors for entrepreneurial and technological project lifecycle (Concept communication, Team Consolidation, Business Model pathway, and strategy in financing, market access, and intellectual property).
  • Professional advisory in sales & digital marketing activities, with a week at Isola (Catania, Italy) for LIVE CLASSES, inclusive of reimbursement of meals and accommodation.
  • Strategic and operational support on media and communications: communication campaign including advertorial, ADV pages and online banners on major Italian magazines.
  • A week in Italy for a CORPORATE TOUR, business development activity to introduce major companies to the Winners and grow their network, inclusive of reimbursement of meals, accommodation and tour shuttles.
  • A workstation for up to 2 people within the coworking space in RS Productions offices in Milan for the entire duration of the acceleration path.
  • An Investor Day where the Winners pitch their projects to a targeted audience of investors and stakeholders.

It is specified that the assignment of the aforementioned awards will be at the sole discretion of RS PRODUCTIONS, with the support of their partners.



We are looking for startups and scaleups within the following fields:

  • MEDIA: digital media, advertising, social media, new media, apps and platforms (both ideas and innovative formats).
  • ENTERTAINMENT: audio-video productions, video productions, new technologies and tools, podcasts, education, etc. (both ideas and innovative formats)
  • GAMING: technologies and methodologies for contents gamification.



February 1stCall Launch

April 30th Call Deadline

May 16thCommunication of the selected Finalists

May 19thFinalists confirm their participation to the Initiative and to the Bootcamp

May 24rd-25th – “The World Class” for technology Deployment, a Growth-Stage Entrepreneur Master Class (hereinafter: Bootcamp). Selected Innovators will benefit of two full days of investor alignment and innovation development tools delivered by the program designer, Bill Barber, California serial entrepreneur, business angel, corporate advisor, and architect of the Growth Acceleration programs at ISPIC.

May 31st Deal Line-Up (“DLU”): Finalists formally pitch in front of a panel composed of RS PRODUCTIONS management and industry experts, who provide structured feedback and select the Winners that are allowed to continue forward in the Initiative.


The Winners at the Deal Line-Up will take part to the Acceleration Program, starting on June the 6th and ending on October the 14th:

June 1st – June 30th One-to-one sessions: advisory sessions tutored by selected coaches, to support the definitions of the business plan and the enhancing of the pitch presentation. One-to-One sessions could take place physically or virtually. Innovators’ advisory sessions with Bill Barber will be individually scheduled.

July 4th – July 29th Business & Solutions Acceleration Track: professional advisory in sales & digital marketing activities.

September 5th – September 30th Content & Media Acceleration Track: activities for individual startups aimed at studying a communication plan, creating contents.

September 26th – September 30th Corporate Tour: business development activity to introduce major companies to the Winners and grow their network.

October 14th Investor Day: Winners pitch their projects to a targeted audience of investors and stakeholders.


How to apply

To apply, fill out the Application form at: no later than Apr 30th.

Please upload the requested documents:

  • Pitch / company presentation, which includes team, commercial strategy, economics or financials and stylistic references
  • Demo of the project (if available) or Short elevator pitch video (max 90 seconds)
  • Business plan of the company / project
  • Rules of Contest (signed)

For all the details, terms and conditions and the document "Rules of Contest" to sign, visit the site