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IMMEDIATE, the first accelerator program for MEDIA and ENTERTAIMENT Startups ! Call Deadline May 26th

IMMEDIATE is an open call for projects within the fields of media, communications, entertainment and gamification, designed and managed by RS PRODUCTIONS and ROLLING STONE and supported by Intesa Sanpaolo Innovation Center and H-FARM.


The Initiative has the purpose of launching a program of scouting and acceleration addressed to startups and scaleups (already established as companies) that offer consumer and business solutions.

The best 20 teams will have access to a unique international acceleration platform, twhich will support the entrepreneurs in the go to market and the business development of their projects, with the professional support from international-level Intesa Sanpaolo Innovation Center mentors.

Out of the finalists, up to 5 winner innovators will be able to access to the acceleration program and benefit of:

  • A customized Acceleration Program composed by 3 phases:

1.  Assessment & Program Design: preliminary analysis of the context, according to the expressed needs of the Company and its characteristics.

2.  Business & Solutions Acceleration Track: revision of the business model and the possible development plan, including adaptations necessary to meet the needs of the market (product architecture, roadmap, UX / UI design, usability, etc.), customized and managed by H-FARM.

3.  Content & Media Acceleration Track: activities for individual startups aimed at defining a go-to-market strategy, studying a communication plan, creating content, identifying partners and making networks, resources, commercial and legal support available, customized and managed by RS PRODUCTIONS.

  • A trip to Italy for a CORPORATE TOUR organized by the ACCELERATOR, inclusive of reimbursement of travel ticket, accommodation and tour shuttles, during the Acceleration Program.

  • A set of resources including access to premises, a pool of business experts & entrepreneurs, network and partners, ACCELERATOR’s channels (website, news, social, etc.)

  • Publication on Rolling Stone online magazine



We are looking for startups and scaleups within the following fields:

  • MEDIA: digital media, advertising, social media, new media, apps and platforms (both ideas and innovative formats).
  • ENTERTAINMENT: audio-video productions, video productions, new technologies and tools, podcasts, education, etc. (both ideas and innovative formats)
  • GAMING: technologies and methodologies for contents gamification.



April 1st – Call Launch

May 26th – Call Deadline

June 1st – Communication of the Selected Innovators

June 4th – Selected Innovators confirm their participation to the Initiative

June 9th – 10th“The World Class” for technology Deployment, a Growth-Stage Entrepreneur Master Class. Selected Innovators will benefit of two full days of investor alignment and innovation development tools delivered by the program designer, Bill Barber, California serial entrepreneur, business angel, corporate advisor, and architect of the Growth Acceleration programs at Intesa Sanpaolo Innovation Center.

June 11th – July 3rdOne-to-one sessions: Innovators’ advisory sessions tutored by selected coaches, to support the definitions of the business plan and the enhancing of the pitch presentation. One to One sessions could take place physically or virtually. Innovators’ advisory sessions with Bill Barber will be individually scheduled during The World Class.

July 1st – 9th One-to-RS PRODUCTIONS & Intesa Sanpaolo Innovation Center. During this phase, RS PRODUCTIONS & Intesa Sanpaolo Innovation Center organize meetings with the Innovators to evaluate and investigate potential fields of cooperation in order to find “early wins” in the deal flow process.

July 13thDeal Line-Up (“DLU”): Innovators formally pitch in front of a panel composed of RS PRODUCTIONS management and industry experts, who provide structured feedback and select the finalists that are allowed to continue forward in the Initiative.

July 20thArena Meeting and Demo Center (“Arena”): Innovator finalists, selected at the DLU, pitch their projects to a targeted audience of stakeholders identified by RS PRODUCTIONS.


The winner Innovators at the Arena Meeting will take part to the Acceleration Program, starting on September the 6th and ending on November the 30th.


How to apply

Interested entrepreneurs can apply by clicking HERE no later than May 26th.

Required documents:

  • Pitch / company presentation, which includes team, commercial strategy, economics or financials and stylistic references
  • Demo of the project or Short elevator pitch video (max 90 seconds)
  • Business plan of the company

For all the details, terms and conditions visit the site