Crif, an Italian company which manages information systems for credit applications, bought 25% of Mopapp a startup founded by Italian entrepreneurs and based in Uk. Mopapp developed a technology that allows to track and analyze information about the sales of apps on the online mobile app stores such as Apple iTunes, Android market, Rim app world, Windows phone 7 marketplace, Amazon Appstore and others. The investment includes an option for Crif to buy further shares of Mopapp up to 40%.
Mopapp is one of the Italian startups with a global reach, it won the Microsoft BizSpark European competition last year when also was part of the Percorsi dell'innovazione roadshow. Mopapp in on the web at www.mopapp.com .