Agri-Food Open Innovation Day

Milan, Italy - March 21, 2013

3rd edition of the Open Innovation appointment dedicated to the Agriculture and Food industries

'Vegetables in Whole Foods Market' photo (c) 2008, Masahiro Ihara - license: Intesa Sanpaolo is organizing the third edition of the Agri-Food Open Innovation Day, to be held on Thursday, March 21st 2013 at Intesa Sanpaolo in Sala Guicciardi, Via Monte di Pietà 8, Milan (Italy).

The event is part of a series of appointments focused on the main "Made in Italy” sectors, aimed at supporting companies in the acquisition of new competitive advantages to successfully operate in both domestic and international markets. This new initiative joins the existing “Start Up Initiative” events, which are specialized by technology.

Event focus:
- to provide an overview of the latest developments in the agri-food industry, which is becoming increasingly strategic at the global level
- to showcase cutting-edge technologies and innovative services applicable to this industry
- to offer a unique opportunity for evaluating one’s own strategic positioning in a fast-changing competitive environment.

The event is addressed to Italian and international companies, institutions and investors, and it is a unique opportunity for all who wish to gain insight on the Italian agri-food sector, its dynamics and its consumer trends. Participants will also have a chance to learn about some of the most promising innovative projects (start-ups, spin-offs) selected according to the industrial applicability of the technologies to this field.

The event will be held in Italian.

Please find herewith attached the program of the day.

Participation confirmation welcome: please write to